Strategic Design Leadership

I help teams move faster and scale smarter through strategic design, scalable systems, and experienced leadership.

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The bottleneck behind every flagship launch.

You're shipping. But the next big launch needs more design work than your team can handle.

You're a founder with a breakout product and early traction but…

You've got a flagship project that deserves senior focus - and a team already at capacity.
You need expertise your team doesn't cover - web & mobile apps, AI tools & workflows, branding & marketing.
You want to ship faster and better than your current resources allow.
You want senior skills without permanent headcount.

Embedded design: senior craft on your team, only when you need it.

How I help

I don’t just advise from the sidelines - I embed inside teams to drive clarity, execution, and measurable design outcomes where they matter most.

Design Strategy

I translate your business objectives into a clear, actionable design roadmap. We'll define your product's core user experience, establish a strong brand identity, and ensure design is a key driver of your growth, not an afterthought.

Team Leadership

I lead, mentor, and upskill your existing designers, fostering a culture of excellence and innovation. I'll also guide your hiring process, helping you build a high-performing design team that can grow with you.

DesignOps

I establish the foundational processes and systems that enable your company to move fast without breaking things. Whether it's a scalable design system or agentic workflows, I'll ensure consistency and quality as you grow.

Project Delivery

I roll up my sleeves and lead your most critical design initiatives, from building software products to navigating a rebrand, I ensure execution is world-class and aligned with strategy every step of the way.

How it works

Every full engagement starts with a clear path to measurable value. This is the proven structure I use in my Design Foundations package to create design impact fast - and build capability that lasts.

Weeks 1–2

Discover

Deep dive into the company’s mission, team, product, and goals. Uncover the friction points. Establish success metrics.

Weeks 3-4

Strategize

Build a custom 90-day roadmap: OKRs, KPIs, quick wins, long-term priorities. Gain exec alignment, board support and team buy-in.

Months 2–6+

Execute

Lead sprints, guide team rituals, mentor talent, evaluate new tools and directly manage initiatives from marketing to product.

Ongoing

Empower

Build capability that scales - from team structure to ops, your designers will have superpowers and know how to use them.

What I offer

Product development for mobile and web apps, design systems, branding, marketing strategy and execution - I work end-to-end across the full stack, alone or embedded with your team. Each engagement is shaped around the work, not a fixed package.

Limited Availability

To stay focused and deliver high-impact results, I only work with 2–3 ambitious companies at a time. So if you're focused on scaling and looking to up your design game - let’s talk.

Get in touch

2 weeks

Design Audit

Evaluate brand, talent, tools, and output to reveal gaps and opportunities.

3 months

Design Foundations

Strategy, systems, and execution to turn design into a driver of clarity, quality and growth.

MAX. 2 Days/Week

Embedded Design Lead

World-class design leadership for your team, at a fraction of the cost.

TBD

Project Delivery

One-off, high-impact initiatives covering everything from building products to global launch campaigns.

Limited Availability

To stay focused and deliver high-impact results, I only work with 2–3 ambitious startups at a time. So if you're focused on scaling and looking to up your design game - let’s talk.

Get in touch